PARK Research Partners specializes in the conduct of qualitative research - how people feel.  Qualitative methodologies allow you to gain a rich perspective, a look inside and behind consumer behaviors and perceptions.  It is directional in nature, intended to uncover opinions and issues but not measure their prevalence in the general population.

Experience includes work with consumers and executive level professionals across a wide range of industries including consumer packaged goods, personal care products, pharmaceuticals and medical devices, education, telecommunications, banking, real estate, and restaurants among others.

Packaging research, concept testing,
product development and use tests,
benefits and message testing are areas of specialty.