There is no place for “one size fits all” in marketing research.
Each project and each objective must be carefully matched with the most appropriate methodology.
At PARK Research Partners, we seek to understand your objectives in the context of your larger business model and the greater marketplace. It is important that your research strategy reflect your business strategy.
Today, we live in a very fluid environment where perceptions can change quickly and the marketplace is an increasingly competitive space. This is no time to play guessing games, nor can one become complacent, doing what has always been done.
Our experience includes work with consumers and executive level professionals across a wide range of industries including consumer packaged goods (CPGs), personal care products, pharmaceuticals and medical devices, education, telecommunications, banking, real estate, and restaurants among others. Packaging research is an area of specialty.
It's about exploration and discovery. It's about how people feel. It's about asking lots of questions. Qualitative methods allow one to dive deep and come away with a richer understanding. It is here that opportunity and direction is identified.
Once you know how people feel, quantitative methods can be used to measure prevalence in the greater population. Here, it's about asking the right questions in the right way. Technology has made large scale measurement fast and cost effective.
Insights, inspiration and ideation - it's about combining research methods and creative strategies to spark new thinking. Offering flexible ideation programs with a "can do" attitude is what our idea of being creative is all about.